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Welcome To Yemen
Country number
58
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
    View full entry

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An Introduction to Yemen

The Republic of Yemen is located on the Arabian Peninsula in Southwest Asia. Yemen is one of the oldest centres of civilization in the Near East. Between the 12th century BC and the 6th century AD, it was part of a succession of kingdoms, which controlled the lucrative spice trade, and later came under Ethiopian and Persian rule. Yemen was split into North and South until 1990 when the two countries were formally united. See full country profile.

Latest Research News from Middle East

Oct 19
Shopper insights firm Kantar Worldpanel has launched a household panel in the United Arab Emirates, driven by a mobile application. Oct 19 2017
Oct 16
Middle Eastern agency 4SiGHT has appointed former Evo Research and TNS researcher Prachi Dixit as Director, Consumer and Market Insights, Middle East and Africa. Oct 16 2017


0 current Middle Eastern jobs at present - sorry

Know of an MR agency based in Yemen? We don't - please get in touch


Fast Facts
Map of Yemen
CAPITAL: Sanaa
GOVERNMENT: Republic
AREA: 527,968 sq km
POPULATION: 22,858,238 (July 2010 est.)
MAJOR LANGUAGE: Arabic
Double door, Yemen
Double door, Yemen


Make mine a Mocha The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the fifteenth century, in the Sufi monasteries of Yemen. It is said that it was discovered by goatherds in Ethiopia and Yemen who realised that chewing the berries reinvigorated their animals. Yemen was the first country to roast and export coffee beans and they did so from the Red Sea port of Al Mukha which has come into our language as Mocha. The reason we call a mixture of chocolate and coffee Mocha is because the beans which are grown in Yemen have a particularly chocolatey flavour.

A little More Knowledge?
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Yemen in Profile

The Republic of Yemen is located on the Arabian Peninsula in Southwest Asia. Yemen is one of the oldest centres of civilization in the Near East. Between the 12th century BC and the 6th century AD, it was part of a succession of kingdoms, which controlled the lucrative spice trade, and later came under Ethiopian and Persian rule. Yemen was split into North and South until 1990 when the two countries were formally united.

Yemen has one of the world's highest birth rates; the average Yemeni woman bears six children. Because of this, the population is increasing by 700,000 every year.There is currently a very high level of tension between Yemen and the West due to the supposed presence of active Al Qaeda cells.

Some Business and General Info

GDP: $58.04 billion (2009 est.)

Religions Muslim including Shaf'i (Sunni) and Zaydi (Shia), small numbers of Jewish, Christian, and Hindu

Currency: Rial (YER) - 1 GBP = 337.8 YER

Telephone Code: +967

Research Industry

Yemen has no MR association and no locally-based research providers as far as we know.

Overview of Trade and Industry

According to the CIA World Factbook, Yemen exported $USD 5.812 billion worth of goods in 2009. Exports comprised crude oil, coffee, dried and salted fish and liquefied natural gas, and went principally to China, Thailand, India, South Africa, Japan and UAE. Imports in the same year were worth $USD 7.521 billion, consisting of food and live animals, machinery and equipment, chemicals, mostly from China, UAE, India, Saudi Arabia, the US, Brazil, Turkey, Kuwait and France.

The CIA World Factbook notes that Yemen faces difficult long term challenges, including declining water resources and a high population growth rate: "Yemen is a low income country that is highly dependent on declining oil resources for revenue. Petroleum accounts for roughly 25% of GDP and 70% of government revenue. Annual real GDP growth has averaged 3-4% since 2000. Yemen has been largely unaffected by and insulated from the effects of the global economic crisis because its financial system is underdeveloped and not well integrated into the international community, but the drop in oil prices since mid-2008 slashed government oil revenues in 2009 by more than 50%, as compared to 2008.

Yemen has tried to counter the effects of its declining oil resources by diversifying its economy through an economic reform 'rogram initiated in 2006 that is designed to bolster non-oil sectors of the economy and foreign investment. In October 2009, Yemen exported its first liquefied natural gas as part of this diversification effort."

My view
from...
Yemen
Researchers Talk!
Have your say!
If you are a researcher based in Yemen, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Yemen, in whatever capacity, then we would love to hear from you!