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AMA Marketing Research Conference

14/9/08 - 17/9/08
Marketing Researchers must refocus on the consumer in today’s rapidly changing world. We, as researchers, need to go beyond the data to understand the context in which consumers make decisions and filter information. We need to move beyond "what" to why and how.
We will address the following questions:
How do we enhance the value of Marketing Research?
How do we close the loop between data and corporate imperatives to focus on the end result?
How do we develop Marketing Research that drives informed decision making?
For more information and to register, please go to www.marketingpower.com
The Venue
 Boston Marriott Copley Place, Boston, MA.
Costs
 $895/$1,160.


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