And Now for Something Completely Dickens - MRS Evening
2012 marks the bicentenary of Charles Dickensís birth. But is there any significance for market research? MRS and Danny Wain think so. Charles Dickens was the archetypal researcher. With his insatiable, unquenchable curiosity and candle-burning work ethic, this master storyteller was also a social analyst, political commentator and increasingly sophisticated ethnographer, as well as being among the first to recognise the importance of marketing and branding.
His talk, which will be followed by a plenary discussion and Q&A, will also ask what would Dickens say, think and do now? Today, in what seems both the best of times and the worst of times, what would Dickens make of Facebook, the financial meltdown, crony capitalism and coalition government?
This event will be hosted at MRS HQ, a stoneís throw from such quintessential Dickensí landmarks as the Saracenís Head (where Nicholas Nickleby first meets Mr Squeers) and Faginís lair, just off Saffron Hill. We hope that it will appeal to anyone with an interest in Dickens, literature, storytelling, networking, light-hearted debate, or just something a little bit different to the usual MRS membersí evening.
MRS, 15 Northburgh Street, London EC1V.
These evenings are free to MRS members, but space is limited so please register your interest.