Market Research in the Mobile World
18/7/12 - 19/7/12
Over two full days jam-packed with presentations, panels, and interactive sessions, the conference program is divided into four modules:
Module 1: How New Technologies Are Transforming the Insight Function
To start out the event we’ll be focusing on learning about the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation. This initial module will set the tone of thought leadership for the conference.
Module 2: Validation & Use Cases
The afternoon of the first day, we’ll examine the current state of validation of new approaches within the new research paradigm and examine use cases. The knowledge sharing by industry leaders and event participants will ensure maximum activation of learnings.
Module 3: The Research Industry's Threats & Opportunities
Building off of the previous modules, starting day 2 we’ll broaden the focus and look towards the nearest future with the goal of building research capabilities that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.
Module 4: The Road Ahead: The Market Reserch in 2020
Presenters and attendees will work together as futurists to develop a working model of what the global market research space may be like in the future. This final module will inspire all to carry forward and enact the bold vision co-created at the conference.
This event is a can’t miss opportunity for all stakeholders in the research value chain to come together and help define what the future of the industry will look like.
For more information, please visit www.mrmw.net
The Venue
The NKU METS Center, 3861 Olympic Blvd., Erlanger, KY 41018.
Costs
Professionals and Consultants: US$ 995
Government, Public Sectors and NGOs: US$ 695
Academics and Students: US$ 595
