Big Data and Marketing: from analytics to creativity
The unfathomable amounts of highly sophisticated data produced by consumers and accessible to marketers are increasingly difficult to fully comprehend and exploit. Creativity is key. Marketers must ask creative questions and imagine creative uses to extract the full value of big data.
We bring together experts from the analytics and marketing fields to help identify key opportunities, challenges and best practices, and to formulate creative approaches to exploit the full, untapped potential of big data in marketing.
For more information, please visit:
ESCP Europe London Campus.
Free of charge, but you have to register in advance. To register to attend the conference, please e-mail firstname.lastname@example.org