MRWho - People and Skills in Market Research - ISSUE 26 - January 2006

31st January 2006


Ethnography at Intel - translating human behaviour for the natives.
  » Visa summary - advice and comments on moving to MR roles in the UK and US from different parts of the globe.  
  » Love and Hate - MR committee work  
  » Information on training courses in Feb and March '06  
  » News of senior level and international appointments and vacancies  
  » Stats for job ads and salaries July to Dec 2005  


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MRWho is a supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession. It's back to monthly publication now after a near-death experience in the first nine months of 2005.


JANUARY '06 Edition - Ethnography at Intel / Visa Advice

The third in our Walking with Clients' series is an interview by MrWeb's US Director Michael Kenyon with Ken Anderson, ethnographer working at Intel, about the company's growing use of this type of researcher. Times are interesting for the no.1 chip manufacturer with a new logo, new CEO and new strategy in place, and ethnographers have the ear and interest of some senior managers.

In our skills section we tackle the difficult issue of getting visas to work in MR overseas - this month it's info for arrivals in the UK and US and next month we'll return for Asia and Australia. In 'Love 'n' Hate' two people who sit on MR committees speak out - one is sitting comfortably and the other one doesn't know where to begin; and there's a first look at the stats for numbers of job ads and mean salaries for MR positions for the second half of 2005.

As ever, there is senior level personnel news and vacancies plus two pages of international jobs.

MRWho has about 900 subscribers including a majority of the bosses of major UK agencies and around 320 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The November edition has appeared online first due to delays with creating the pdf, which will be published around the end of the month and will be available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.

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