FEBRUARY '06 Edition - Insight at Dunkin'Brands / Visa Advice #2
The fourth in our Walking with Clients' series stays on the other side of the Pond for an interview by MrWeb's US Director Michael Kenyon with Regina Lewis, Ph.D, VP of the Consumer and Brand Insights Group at Dunkin' Brands, Inc. This is a company whose main chains are Dunkin' Donuts and Baskin Robbins ice cream, and whose biggest-selling product is coffee, so obviously we asked about the obesity issue, and about coffee wars with Starbuck's, but Dunkin's insight team talk about what they want to talk about, and they're highly creative. Paying loyal customers not to use your stores? - well worth a read.
In our skills section we complete what we started last month, looking at visa requirements and the general possibilities for researchers wishing to work in Asia and Australia. In 'Love 'n' Hate' two statisticians work out their problems - one says they don't add up to much, and the other goes into regression; we also ask our regular recruitment consultant advertisers for their views of the last year's MR job market in the UK, and of salary changes.
As ever, there is senior level personnel news and vacancies plus two pages of international jobs.
MRWho has about 900 subscribers including a majority of the bosses of major UK agencies and around 320 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The November edition has appeared online first due to delays with creating the pdf, which will be published around the end of the month and will be available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too.
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