MARCH '07 Edition - The Orange-ing of Species
Orange Insight Manager Nick Bonney talks to MrWeb's Mel Crowther about adapting to survive in a revolutionary market and about the decision to let an idea for a new offer and ad campaign evolve rather than go the way of the dodo.
This month's 'Skills and Trends' article looks at the little understood fact that job interviews are a two way thing, and MR employers have to hit the right notes with candidates as well as vice versa in this skills-hungry market. Love'n'Hate talks to two panel-builders and finds one Inter the 'Net and the other World Wide Weary. For the first time we feature excerpts from our EarPiece podcast newsmaker interviews, and as ever you'll also find senior level personnel news and vacancies plus two pages of international jobs.
MRWho has about 900 subscribers including a majority of the bosses of major UK agencies and around 320 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. Most editions are available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company, and whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. The company and JT will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and we/you know the drill!
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.