Time Warner Multi-Mode Contract for Nielsen

Media giant Time Warner has signed a seven year agreement with Nielsen, which will bring together TV, online, mobile measurement services, research on advertising segmentation and targeting, and consumer engagement research, under one contract.

The services will be provided to Time Warner's broadcast, cable, syndication business units and affiliates.

Nielsen Claritas will undertake national and local TV measurement, online and mobile analysis, segmentation and targeting; consumer engagement research will be conducted by Nielsen IAG; and Nielsen IMS will provide media analytical tools.

'As people spend more time consuming media on an increasing variety of platforms and devices it is crucial that we continue to improve how content usage is captured,' states Turner Broadcasting System's Chief Research Officer Jack Wakshlag. 'Our new agreement with Nielsen will provide all Time Warner businesses aggregate measurement and improved reporting across the media landscape.'

Wakshlag said the firm had also agreed to continue its collaboration with Nielsen to develop innovation in the media measurement space.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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