Launch of KDA Insights

In London, Krish Kara, Bob Dance and Carol Ashby have joined forces to open KDA Insights; a new consumer research agency.

Kara most recently worked as Product Insights Controller at The Carphone Warehouse, prior to which he was a Senior Insight Manager at GSK Nutritional Healthcare, Market Insights Manager at British American Tobacco, and a Senior Account Manager at TNS.

Dance briefly worked at RPLdata and Engage Research, prior to which he spent ten years at Research International (RI) as a Global Accounts Director, and was MD at consumer MR agency Simon Godfrey Associates (part of the RI group).

Before co-founding the new firm, Ashby was RI's Client Services Director, and before this, she worked at M&C Saatchi as a Planning Director.

The trio's expertise encompasses client, agency and planning skills. Their objective is to provide 'sound, actionable advice' based on research that is customised for their clients' individual business issues.

'We are committed to providing tailored research solutions that address the real requirements of our clients and meet their commercial objectives,' explained Kara. 'Our ultimate goal is for our clients to judge that our research makes a measurable difference to their business.'

Web site: www.kda-insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.