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Former Harris Execs Open Omnibus-Only Consultancy

May 12 2010

In the US, two former Harris Interactive executives have launched an online 'omnibus-only' consulting and research firm called VeraQuest.

Peter Gold and Jordan LosenCo-founders Peter Gold and Jordan Losen have over forty years of combined market research experience across a broad range of industries and disciplines. While at Harris, Gold worked as Head of Harris Product Solutions, while Losen was Senior Director, Brand and Communications Research.

The new firm is offering to deliver 1,500 online completes from a sample of nationally representative respondents within two business days. Veraquest's online research platform includes demographic sample management, strict respondent quality control procedures and a weighting system that projects results to the US general population.

Deliverables include cross-tab analyses by total population, as well as 40+ standard demographic banner points and topline reporting.

'Being a small, nimble and independent omnibus-only Internet research firm allows VeraQuest to provide a tremendous amount of support to our clients at reasonable prices', said CEO Gold. 'We do this by combining strong customer service and uncompromising attention to data quality.'

For clients looking for other research options, the company has established relationships with other research firms and marketing consultants.

Web site: www.veraquestresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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