New UK Agency Launched

UK researchers James Lovett and Mark Pugh have launched Immerse, an agency promising a 'refreshing & rejuvenated approach to the traditional client-agency relationship'.

Co-founders Lovett, formerly of Ipsos MORI, and Pugh, formerly of Grass Roots, share the belief that research is 'a powerful tool in facilitating business change but is often under-utilised.' Based in St. Albans, Immerse Research & Consulting Limited will support research with 'creative & vivid communication' and 'thoughtful & inventive consulting'.

The pair's main areas of expertise are financial & professional services, telecoms and retail research.

According to Pugh, the agency will place emphasis on effective communication of results and will 'provide the hands-on consultancy and emphasis on internal engagement that many agencies aren't structured to provide.' Says Lovett: 'We're excited to be launching Immerse at a time when such emphasis is being placed on business efficiency across all industries and sectors. We're enthused by the opportunity to demonstrate the potency and subsequent business improvements that research can truly deliver.'

Web site: www.immerse.uk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.