Asia Next for MyProductAdvisor

Market Insight Corporation - which captures real-time shopper preferences through its consumer web site MyProductAdvisor.com - has formed an Asian-based company, Market Insight (Asia) Limited, through which it plans to extend its services in the region.

Palo Alto, California-headquartered Market Insight Corporation was founded in 2003 to provide an in-market, real-time measure of current and shifting consumer preferences. Through MyProductAdvisor.com, the firm offers unbiased buying recommendations for shoppers, and compiles and analyses this data to provide clients with consumer intelligence.

Commenting on the establishment of the new division, President and CEO Rich Falcone said: 'Our Hong Kong based holding company is a critical step towards establishing corporate compliance and business practices in China and other Asian markets. We expect to be a primary provider of consumer insights for China's market and other emerging Asian markets over time.'

Falcone and Market Insight Corporation Board Chairman Vince Barabba become Directors of the new limited liability company in Asia.

Web sites: www.marketinsightcorp.com and www.myproductadvisor.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.