eBureau and BlueKai Link for Online Targeting

In the US, predictive analytics specialist eBureau has partnered with audience data marketplace BlueKai to offer advertisers a 'more precise' method of audience targeting for online ad campaigns.

eBureau offers a suite of predictive analytics tools and a data mining platform that aggregates massive amounts of consumer data, to help businesses find their target audiences. Its Custom Audiences are built using tens of thousands of predictive factors to identify ideal customers and new prospects.

These services will be integrated into the BlueKai Platform, which provides data management, audience planning, analytics, data portability and protection.

Through the partnership, advertisers will be able to access a solution that enables them to target online display ads against their ideal audiences across the Internet.

'BlueKai is the most innovative data technology in the marketplace' says Jeremy Longinotti, General Manager for Audience Targeting at eBureau, 'and the partnership will help us build data portability, scale and consumer privacy tools for our audience targeting solutions'.

BlueKai CEO Omar Tawakol says eBureau's technology platform will help client's deliver 'high-value, highly targeted audiences to the marketing community'.

Web sites: www.ebureau.com and www.bluekai.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• BlueKai
• All news