Vision Critical Deal Adds Aus and NZ Panellists

Panel and research technology firm Vision Critical has partnered with panel provider Nine Rewards, gaining access to more than a million new panellists in Australia and New Zealand.

Nine Rewards (previously Ticketek Rewards) manages online panels in Australia and New Zealand to promote products, acquire customers and gather insights. The firm has over 1.4 million permission-based members across Australia and a growing panel in New Zealand.

Vision Critical will now offer access to these panellists through its Springboard online consumer research platform, which currently has respondents in the US, Canada and the UK.

Web sites: www.visioncritical.com and www.ninerewards.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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