UK Sensory Specialists Partner

Sensory and consumer specialist product perceptions has announced a partnership with qual brand developer Deep Blue Research, promising clients richer concept insights and FMCG brand development.

Both companies have highly sensory-dependent approaches to brand development and see the partnership as an alliance of complementary techniques to cover all areas of consumer experience.

Yvonne Taylor, Business Development Director, product perceptions said: 'We primarily see this enhanced working relationship with Deep Blue as an opportunity to provide clients with a fully integrated qualitative and quantitative offering in FMCG and more sensitive, imagery and behaviour-rich concept testing approaches.'

Andrew Beney, Research Director, Deep Blue added: 'We've long known, from our psychographic and ethnographic based research, that emotional and sensory signatures of products, environment and brands are critical in consumer decision-making. Working closely with the experts at product perceptions has allowed these elements to be confirmed more robustly and new avenues of brand equity to be identified.'

Web sites: www.deepblueresearch.co.uk and www.productperceptions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.