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Publishing Plaudit for MRS | March 7 2002 |
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The International Journal of Market Research (IJMR) from the MRS in the UK has been awarded the prestigious Emerald Golden Page Awards. In total, forty six other publications were competing for the laurels of this annual marketing and logistics prize for research readability. The IJMR is published on behalf of MRS by WARC (the World Advertising Research Centre). As such, it is part of a wider project to make MRS intellectual property more widely available electronically. According to David Barr, director general of MRS, 'IJMR has been for many years the most authoritative learned journal on leading-edge methodologies, innovations, and outstanding case studies in market research. It is also a vital part of the overall effort by MRS to encourage and recognise excellence. This award for readability reflects great credit on the authors of published papers, on the editors for their judgement and guidance to authors, and on the publishers for a very effective redesign initiated two years ago. It really is a tribute to successful collaboration.' Robin Sutton, managing director of WARC added 'We are very proud that one of our flagship publications has won this award against competition from such a large number of other journals. IJMR creates a very effective bridge between research practitioners and the academic community. ' Simple printable version of this article. Email this article to a friend.
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