BrainJuicer Hires Leader for US 'Juice Generation'

In the US, BrainJuicer has appointed planning specialist Rene Huey-Lipton as Senior Vice President, in charge of the firm's 'Juice Generation' team, which helps clients generate insights and ideas at the early stages of development.

Last week, BrainJuicer reported a 26% increase in full year revenue to £20m for the 12 months ended 31 December 2011, which it said was primarily fuelled by continued growth in the US.

Huey-Lipton joins with more than seventeen years' insights, ideas, branding, and strategy experience. For the last dozen, she has worked at marketing and ad group GSD&M Idea City as VP/Group Director, Strategy & Insights. Before this, she held planning roles at FCB/SF, chemistry, Wongdoody and Livingston + Company.

Ari Popper, President of BrainJuicer North America, said: 'I'm confident that Rene will bring wonderful perspective to our insight/idea generation process as we strive to expand our initiatives and deliver unrivalled client servicing in 2012.'

Web site: www.brainjuicer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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