Former Procter & Gamble market researcher and avid cyclist Jay Faberman died on Friday at the age of 70, following complications resulting from a bone-marrow transplant.
Faberman was born in 1941 in the Bronx, NY, a few blocks from the Yankee Stadium, and he was a lifetime Yankees fan.
After completing a BA in Mathematics at Bucknell University and an MBA at Columbia Business School – where he majored in market research – he began a 27-year market research career in the consumer goods sector.
Most of this time was spent at Procter & Gamble in Cincinnati, where Faberman was responsible for the firm’s North American feminine care marketing research and global new brand development. Prior to this, he was Associated Director of Consumer & Market Knowledge, focused on the global development and introduction of new P&G brands, and earlier he led P&G’s Skin Care Marketing Research Group.
He joined from Richardson Vicks – prior to its acquisition by P&G in 1985 – where as Director of Home Performance Testing, he worked on brands such as Oil of Olay, Clearasil and Pantene. He previously worked on several pet food brands at General Foods, and he began his career at Philip Morris as a Marketing Research Analyst.
Faberman is a past Chairman of the Advertising Research Foundation’s (ARF) Qualitative Research Council, and his work was published in The Qualitative Research Market Study, Journal of Advertising Research and in the ARF’s Qualitative Focus.
In addition, he taught Marketing, Consumer Behavior, and Marketing Research at Xavier University, Fairfield University, Western Connecticut University, and Adelphi University.
While at P&G, Faberman became an avid cyclist. He owned five bikes and rode in several charity fundraisers, including the Des Moines Register’s annual Great Bicycle Ride across Iowa, and he also finished third in the Ohio State Time Trial Championships.
Faberman is survived by Ellen, his wife of 47 years; his children Austin and Nicole; grandchildren Seth, Shane and Jordan; and brother Edward.