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Market Force Debuts Movie Trailer Tracking Services

March 8 2012

US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers.

Tracking services... coming soon to a theatre near youThe company offers services including mystery shopping, merchandising and retail audits and customer surveys, for multi-location businesses such as retailers, restaurants, financial institutions, entertainment studios and CPG companies. Last September, it raised $15m earmarked for organic growth and acquisitions, following its earlier takeover of UK-based mystery shopping specialist Retail Eyes.

The new service includes a weekly 'Syndicated Trailer Report', which provides data on trailer placements, as well as feedback on competitors' trailers. Additionally, the firm has launched the 'Customer Intelligence Platform for Theatre', offering a graphical reporting system that provides data and analysis on trailer placements, theatre and trailer trending, and audience reactions.

Jim Radcliff, President of Theatrical Services, comments: 'Speed-to-data isn't just virtue in the motion picture industry, it's a necessity to drive business decisions that maximize revenue potential. Our reports are comprehensive, easy to consume and, above all, they're delivered faster than others, with first-show reports available in real time beginning on Friday, and virtually all reporting available through the system by the end of the weekend.'

Web site: www.marketforce.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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