MrWeb Logo
DRNO - WORLDWIDE
SEARCH:

Type Ref No. or Search Term and Hit Return

Daily Research News Online

Cross-Tab ctOS - the new age research operating system

Most viewed items
in the last week...
  1.   Big Data Firm Tableau Raises $254m with IPO  
  2.   Radius GMR Acquires Profile Marketing Research  
  3.   India’s TAM Sets Up Independent Monitors  
  4.   Business Intelligence Firm RJMetrics Raises $6.25m  
  5.   Voltari Hires Former Axciom Exec to Build Insights Team  
  6.   Schlesinger Boosts US Team  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

Nielsen Partners with Comcast for Mobile C3

May 23 2012
In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant’s 3-day playback ratings offer (C3).

Nielsen deal could plug the gap in its current C3 ratingsC3 is currently defined as ‘the ratings for average commercial minutes in live programming plus three days of digital video recorder playback’. Its extension to include portable devices has been mooted for some time and other networks such as Fox and ABC in the US are working on similar metrics. These new initiatives should complete the loop and allow advertisers to buy space based on measured cross-media viewing figures.

Matthew Strauss, Comcast’s SVP Digital and Emerging Platforms says the new measurement will provide ‘the missing piece of the puzzle’ giving a single aggregated figure.

Comcast is based in New York with offices throughout the US and can be found online at www.comcast.com . Nielsen’s global home page is www.nielsen.com .