Ipsos ad division ASI has announced an updated version of its Brand Value Creator (BVC) solution, promising advertiser clients a deeper understanding of how they can build their brands.
The group says the new launch fuses the extensive advertising research nous and global databases of Ipsos and recently-acquired Synovate (whose product BVC originally was), providing ‘next generation brand monitoring and tracking’.
Alex Gronberger, Global CEO for Ipsos ASI, describes BVC as ‘a global tool that provides an eye to brand desire and what motivates consumers’ and says the goal of the new release is ‘to build on the strengths of this invaluable research tool while continuing to help our clients gain a better understanding of the tactical levers they can employ to create better communications and thus build stronger brands.’
Martijn Kist, Ipsos ASI’s MD and President Products & Development, adds: ‘While we’re excited to about this launch, expect to see much more from Ipsos ASI in the near future.’
Web site: www.ipsos-na.com