Daily Research News Online

Hasson Associates - unique, focussed, committed

Most viewed items
in the last week...

  1.   ** Twitter and MIT Link for Social Media Understanding  
  2.   * SurveyMonkey and NBC News in Polling Partnership  
  3.   Tesco 'Receives Bid for dunnhumby'  
  4.   Former Ipsos Hong Kong MD Joins PSB in New York  
  5.   Marketo Launches Research Institute  
  6.   Capital One Buys UX Consultancy Adaptive Path  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

New President for Aggregate Knowledge

October 30 2012
Rob Gatto, the former CEO of digital ad firm PointRoll, has joined US media intelligence specialist Aggregate Knowledge (AK) as President.

Rob GattoSan Mateo-based AK offers a patent-pending solution which combines campaign analytics with audience data mining to help advertisers identify and target their highest value customers through a single platform.

Gatto (pictured) joins with more than 25 years’ experience in managing marketing, sales, distribution channels and new market development. Prior to serving as CEO of PointRoll, he was VP of Sales at ShopLocal - now a retail division of PointRoll - which offers digital solutions to connect advertisers and consumers. During his career, he also held senior roles as Hyperion Solutions and SPSS.

CEO David Jakubowski comments: ‘Rob’s extensive experience in multi-channel marketing, unique blend of expertise across media, analytics, and Internet application development, and his maniacal focus on customers, make him a perfect fit for AK. We’re excited to have a person of his caliber on the executive team to support our exponential growth and execution plans into the future.’

Web site: www.aggregateknowledge.com .