Rob Gatto, the former CEO of digital ad firm PointRoll, has joined US media intelligence specialist Aggregate Knowledge (AK) as President.
San Mateo-based AK offers a patent-pending solution which combines campaign analytics with audience data mining to help advertisers identify and target their highest value customers through a single platform.
Gatto (pictured) joins with more than 25 years’ experience in managing marketing, sales, distribution channels and new market development. Prior to serving as CEO of PointRoll, he was VP of Sales at ShopLocal - now a retail division of PointRoll - which offers digital solutions to connect advertisers and consumers. During his career, he also held senior roles as Hyperion Solutions and SPSS.
CEO David Jakubowski comments: ‘Rob’s extensive experience in multi-channel marketing, unique blend of expertise across media, analytics, and Internet application development, and his maniacal focus on customers, make him a perfect fit for AK. We’re excited to have a person of his caliber on the executive team to support our exponential growth and execution plans into the future.’
Web site: www.aggregateknowledge.com .