LocalResponse Hires Product Development Leader

Advertising software veteran Niels Meersschaert has joined consumer retargeting platform LocalResponse, to lead the team responsible for building new products and enhancing existing tools.

New York-based LocalResponse offers targeted ad solutions such as 'Intent Targeting' and 'Historical Intent Targeting', to enable brands to serve targeted banner ads to consumers, based on present and past public social media behavior. Every month, the firm monitors over half a billion pieces of consumer intent data across public social networks.

Meersschaert (pictured) joins from search retargeting specialist Magnetic, where as a founding employee and principle architect, he was responsible for the company's overall platform. Prior to that, he worked as the Senior Technologist of Worldwide e-commerce for luxury brand Gucci, built the search engine and syndication tools for BusinessWeek Online, and founded mobile entertainment and ad company PixelJump.

Commenting on Meersschaert's appointment as Senior Vice President of Technology, CEO Nihal Mehta said: 'As the market and our business continues to scale, we're excited to inject significant, relevant experience to the leadership of our technology team.'

Web site: www.localresponse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.