Daily Research News Online

Accurate results in 24 hours - YouGov Omnibus

Most viewed items
in the last week...

  1.   * Seven out of Eight Flamingo Offices to Close  
  2.   Pricing Intell Firm Market Track Buys Rival 360pi  
  3.   Survey Tech Firm Qualtrics Raises $180m  
  4.   comScore CEO Invests in Social Media Firm UPshow  
  5.   $60m Funding for Sampling Automation Provider Lucid  
  6.   Kantar Names International Development Leader  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

Engage Launches Ethnographic Omnibus

February 13 2013
UK-based Engage Research has launched an omnibus-style ethnographic study called ‘ethnobus’, drawing on a range of sources from blogs to cupboard audits.

Andy BarkerLondon-based Engage, which was founded in 2005 by a team of former Research International directors, offers a broad range of experience across brands, categories, markets and business issues, using a wide range of research techniques.

In addition to traditional observation, methodology for the new ethnobus will include techniques such as online blogs, examination of household photographs and shopping receipts, home observations and cupboard audits.

All subscribers will receive full reports on marketing context topics such as lifestyle and attitudes, purchase influences and priorities, and shopping habits, and each round will cover a different target consumer, starting with younger families.

Qualitative Director Andy Barker (pictured) comments: ‘Ethnography is one of the most valuable research tools, but it can also create an enormous amount of data that is not relevant or useful or necessarily specific to an individual brand or client, that could have value for somebody else. By adopting an omnibus approach, ethnobus can enable the same piece of research to be shared across non-competitive clients and categories to give shared costs but exclusive insights.’

Web site: www.engage-research.co.uk .