Voltari Hires Former Axciom Exec to Build Insights Team

In the US, predictive and behavioral ad targeting specialist Voltari has appointed former Acxiom exec Shannon Denison as Vice President of Product & Insights, to oversee its product strategy while also building its Consumer Insights team.

New York-based Voltari combines third party data with proprietary internal analytics and insights, in order to optimize clients' ad campaigns and deliver relevant content and messages to the most appropriate audiences.

Denison formally joins Voltari following a consultative partnership in which she provided guidance on numerous products including Voltari Retail, the company's vertical data analytics platform. For the previous ten years, she worked at marketing technology and services giant Acxiom as Retail Analytics Consultant, and she spent five years at pharmacy benefits management company Medco, latterly as Senior Director, Marketing Analytics.

In her new role, Denison will draw on her background of combining consumer psychology, statistics and marketing, as well as twenty years of experience using research and data to evaluate consumer behavior.

Voltari CEO Rich Stalzer comments: 'Shannon is one of those rare individuals who can bridge and collaborate across product, technology and marketing. She will be instrumental in differentiating our products and the overall platform internally and in the marketplace.'

Web site: www.voltari.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.