Sirdata Unveils Third Party Data Targeting Tool

Paris-based tech firm Sirdata has launched a fully automated third party data collection and profiling platform for use in ad targeting.

Founded last year, Sirdata specializes in the collection, targeting and sale of anonymous data - gathered from research, demographic profiling, behavioural studies, and online data on interests and intent to purchase. Currently the firm collects data from nearly four million unique visitors per day, while 20,000 publishers use its tags.

The firm uses semantic tools to pinpoint specific audience behavioural profiles and tailor-make segments based on specific client requirements, while its Business Consulting & Data Analytics team helps clients gain insight into the behaviour of customers, identify the best prospects and select media and marketing investments to target the most valuable customers and maximise ROI.

Founder Benoit Oberlé (pictured) comments: 'Our technology uses advanced algorithms, allowing us to create detailed profiles for our advertising partners that identify web users' intentions, behaviours and main interests. This behavioural data ensures advertisers can target new customers with an engaging, relevant ad.'

Web site: www.sirdata-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.