Daily Research News Online

The global MR industry's daily paper since 2000

African Media Tracker Launched

July 15 2013

Cape Town-based MR and strategy company Dashboard Market Intelligence has announced a partnership with advertising and media expert Dave Kelly to launch Pinpoint, which promises accurate and up-to-date tracking of media consumption for the African continent.

...expanding to Nigeria, Tanzania, Angola and UgandaThe partners plan on expanding Pinpoint - which measures everything from television and radio consumers to social media and Internet usage - to Nigeria, Tanzania, Angola and Uganda.

Pinpoint explores psychographic and attitudinal consumer mindsets and examines product and service preferences with the help of mobile and GPS technology - and makes data available within two weeks. Sample results from a study in Ghana suggest that nearly 35% of the country's urban population use mobile phones to access the Internet, but also that 59% of the population does not access the Internet at all.

According to Kelly, 'typically much media data is only available months after the research, making it more of a rear view mirror than a current dashboard. Media planners need timely, accurate, rich data to make truly useful decisions.'

Web site: www.dashboard.co.za .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online