P&K Research Names New CEO and President

Chicago-based full service agency Peryam & Kroll Research (P&K) has promoted Richard Popper to the position of Chief Executive Officer, replacing Beverley Kroll, who will continue in the role of Chairman of the Board of Directors. Eric Maddux meanwhile becomes President.

Founded in 1957, P&K offers a full range of research services, facilities and expertise for packaged goods and service companies including advertising agencies.

Popper has worked for P&K since 1998 in a number of leadership roles. Prior to joining, he worked for Ocean Spray Cranberries, where he latterly developed an innovation process that integrated consumer, market, and technical insights, before which he served as Manager, Sensory Research & Flavor Technology for the firm. Earlier, he was a Research Psychologist of Behavioral Sciences in the US Army Natick RD&E Center. He is an expert in sensory, consumer and marketing research and has published journal articles and book chapters.

Maddux has been promoted to the role of President, having served as CFO since 2008. He joined in 2004 as VP of the company's Healthcare division, and before joining was a Director at Levy Restaurants, and a consultant to the restaurant industry.

Kroll comments on the promotions: 'We are excited to welcome two of our long time and highly respected colleagues into these top positions where under their leadership, P&K will continue to offer innovative research solutions, outstanding service, and trusted consulting support in helping clients make strategic business decisions.'

Jeff and Dan Kroll will continue in active roles on the Board.

Web site: www.pk-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.