Deloitte Buys Data-Driven Social Media Agency

Business advisory firm Deloitte has acquired data-driven digital and social media agency Banyan Branch, whose offer includes social media analytics and insights, community management, and digital creative. Terms of the deal were not disclosed.

Seattle-based Banyan Branch was founded in 2007 to advise clients on their social media, viral and blog-related marketing. Following the acquisition, founders Alex Garcia, Dave Hanley and Alicia Hatch will continue in leadership roles within full-service digital agency Deloitte Digital.

In a statement, Deloitte said the acquisition is a continuation of its strategy to offer clients access to a full-suite of digital marketing services, bolstered by its business and technology services and capabilities.

Mike Brinker (pictured), US leader for Deloitte Digital and Principal at Deloitte Consulting, comments: 'Social media analytics gives CMOs and business leaders the power to navigate huge amounts of data to identify market influencers. With Banyan Branch's strong record of helping brands make sense of it all, we will bring actionable insights to our clients so they can genuinely connect with their audience.'

Web site: www.deloittedigital.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.