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Kelton Hires Added Value's Rothstein as Partner in NYC

April 10 2014
US consumer insights firm Kelton has appointed brand strategy and research consulting specialist Courtney Rothstein as Partner, Brand Strategy in its New York Office.

Courtney RothsteinKelton, which also has offices in Los Angeles and London, combines expertise in qual and quant research, design, strategy and communications.

Rothstein (pictured) joins with more than 25 yearsí experience. For the past seven she worked at WPP-owned Added Value, recently setting up and managing the firmís offer in North America, with a seat on the Board. Earlier, she spent eleven years in a number of senior consumer insights-related roles at Diagnostic Research International, and was an Account Director at Lieberman Research Worldwide.

Tom Bernthal, CEO and co-founder of Kelton, comments: ĎAs more of our clients rely on us for high-impact brand strategy solutions, itís been a top priority to find the best talent out there. With a proven ability to cultivate deep, valuable client relationships, Courtneyís addition truly rounds out Keltonís strategy offering.í

Web site: www.keltonglobal.com .