Australia's Crossmark Launches Insight-Based Division

In Australia, marketing and sales services company Crossmark has launched Shopper Republic, a specialist shopper marketing division focused on global insights and 'deep retailer collaboration'.

The new company will combine analytics and field intelligence to help clients develop retailer-specific strategies, and describes its primary focus as 'moving product from shelf to trolley by creating the ultimate brand experience.'

Business Development Director Jason Bentley (pictured) says 76% of consumers make a purchase decision at the point of sale: 'the retail environment ensures we translate conversation to conversion through a deeper understanding of shopper purchasing behaviour.' He adds: 'success can only be achieved through retailer collaboration early in the planning process, driven through insights and not just creative.'

Bentley says retail staff, as an important point of influence in a shopper's purchase decision, are also a key audience for the firm's work. 'Shopper Republic helps its clients to change staff behaviour, including awareness campaigns to keep a brand top of mind so that it is the first recommendation made to a shopper.'

Web site: www.shopperrepublic.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.