Funds for Big Data Firm Appuri

In the US, big data analytics company Appuri has raised $261k in investment funding.

Appuri provides a customer data platform that captures and connects large amounts of behavioral data from web sites and mobile applications, and combines it with other sources such as transactional data and third party demographics. The firm can then segment customers by properties and behaviour, and predict customer churn using machine learning algorithms.

New funding comes from a group of Seattle and Bay Area angel investors, and adds to the $20k seed round secured from B2B business accelerator 9Mile Labs last year.

The firm, which was founded in 2012 by former Microsoft developer Damon Danieli (pictured), is online at: www.appuri.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.