GinzaMetrics Adds Competitor Watch Tool

SaaS analytics provider GinzaMetrics has added a new feature, Audience Insights, to its enterprise marketing strategy & SEO platform, tracking competitors' web presence and discovering social networks, offsite content and audience data for competitor sites.

Ginza says the new tool is 'completely customizable', for example allowing users to rank competitors according to their individual viewing and reporting needs; and to add data on their own and competitors' sites to the networks discovered automatically by the platform. Future versions are planned which will include trend tracking and campaign overviews.

The company was founded by Ray Grieselhuber in 2010, has received funding from Y Combinator and 500startups, and is headquartered in San Francisco, with offices in Dallas and Japan.

'We choose to focus our development efforts to support customers who are implementing the fastest growing marketing strategies' says Grieselhuber, 'and to develop and offer tools that give them the greatest advantage for their brands'.

Web site: www.ginzametrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.