Millward Brown Promotes for Top BrandZ Role

Millward Brown has promoted Doreen Wang to the role of Global Head of BrandZ, its high profile brand equity measure.

MB describes BrandZ as 'the world's largest brand equity database and most reliable source of branding knowledge and insights'. The offer is based around research in more than 30 countries, examining consumer attitudes to more than 10,000 brands. A global ranking of 100 most powerful / valuable brands was launched more than eight years ago, and the company now publishes three additional Top 50 listings, for Latin America, China and as of last month India.

Wang's experience includes work with international brands in the US and China. She joined Millward Brown from GfK in 2008, as an Account Director based in Beijing, working her way up to Head of Client Solutions. She holds a BA in Economics from Tianjin University and an MPA in Operational Research from the University of Delaware.

She will now be based in the firm's New York City office and report to North America CEO Mary Ann Packo, who comments: 'Since its launch more than 15 years ago, BrandZ has become the trusted resource for helping businesses understand how financial health is intrinsically linked to - and enhanced by - brand building. Doreen's diverse client experience in both emerging and established markets, her strong partnerships with our WPP colleagues and her hands-on role in launching the BrandZ Top 100 in the Chinese market make her the perfect person to help lead BrandZ through its next stage of growth and innovation.'

Part of Kantar, within WPP, the firm is online at www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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