Founder Returns to Schorr Creative Solutions

Doug Schorr has returned to his full service consumer research and strategic advisory agency Schorr Creative Solutions as Chief Insight Officer, after three years serving as Head of Consumer Research at in-home fitness and weight loss firm Beachbody.

While in the latter role, Schorr (pictured) ran a team working with product, brand and network marketing managers to help them understand their current and prospective markets. Earlier in his career, he held senior consulting and project management roles at Shupe and Infinisys, was Operations Manager at Langer Biomechanics Group, and was responsible for marketing and positioning for Heublein Wine & Spirits/Guinness UDV/Youngs Market.

He set up Los Angeles-based Schorr Creative Solutions in 2000 with his wife Romy, whose background includes branding roles at Johnson & Johnson and Avon, and senior research positions at Fox Broadcasting, Lieberman Research Worldwide, and Adept Consumer Testing.

Commenting on the news of her husband's return to the company, she said: 'We are thrilled that Doug has resumed his role as Chief Insight Officer. The depth of knowledge and expertise that he brings back to our firm following his tenure leading the consumer research function at Beachbody will no doubt be unbelievably beneficial to our client base.'

Web site: www.schorrsolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.