Kantar Spots BARB Data Error

In the UK, Kantar Media has admitted to a problem with its published BARB viewing data for July-September, requiring it to reissue certain audience data files.

BARB (the Broadcasters' Audience Research Board) provides viewing figures for UK television audiences, and is funded by the BBC, ITV, Channel 4, Channel 5, the IPA (Institute of Practitioners in Advertising), and Sky. Earlier this month, the body extended Kantar Media's TV measurement panel contract (and RSMB's contract for survey design and methodology) until the end of 2018.

However, on Monday Kantar sent a message to BARB data users, explaining that while conducting a review of its production process to validate and report viewing from multi-devices, a 'significant reworking' of the processes had been generated. This, it said, had prevented some data from online TV viewing consumed on TV sets from being published.

The issue was corrected on 30th September, but in consultation with BARB, Kantar has decided to reprocess and reissue viewing data from the 1st July to 29th September period - covering c.£840m of TV revenue - in order to incorporate the missing data. In its statement, Kantar apologised for the processing error. Reprocessing activity has already commenced, and the agency has now published a timetable listing when the corrected data files will be available.

Web site: www.barb.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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