MediaZest Debuts Store Analytics Product

Digital out-of-home advertising company MediaZest has launched a retail analytics product, using facial recognition technology to help retailers understand store dynamics and trading patterns, and improve service.

MediaZest Retail Analytics is built on the Cognitec FaceVacs Videoscan platform and has been developed in conjunction with Argus Global Biometrics Technologies over the last ten months. The partners say they now expect to develop add-on products.

MediaZest says it has made a first sale of the product, to a global retailer. CEO Geoff Robertson says the launch is 'of tremendous significance for the Group' and expects it to have 'a big impact on the business over the next 12 months and beyond'. According to Robertson, 'the system in its very nature delivers constant information and reports to clients and as such will give us better ongoing monthly fees and much greater revenue visibility moving forward'. It will also help clients to measure the success of MediaZest's other products.

Web site: www.mediazest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.