Funds for Competitive Intelligence Specialist

In the USA, competitive intelligence platform TrackMaven has closed a $14m Series B round of financing. Funds will be used for product development, sales, marketing and recruitment.

VC firm New Enterprise Associates (NEA) led and Silicon Valley Bank and Bowery Capital also joined in backing TrackMaven, whose tools allow marketers to track their competitors' cross-channel marketing content including paid, social and content. The company was founded in 2012 and is headquartered in Washington, DC, with 40 full-time employees.

CEO Allen Gannett says consumers are 'drowning in content' and companies need to 'create messages that cut through the clutter'. He continues: 'TrackMaven allows marketers to understand data around how competitors use content and unveil key insights to ensure their own content will resonate. Our mission is to make it easy for marketers to proactively identify topics and tactics that will work in real time.'

Web site: www.trackmaven.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.