Ipsos Unveils Digital Approach to Concept Testing

Innovation and forecasting business Ipsos InnoQuest has introduced a digital approach to concept testing, which provides consumers with 'swipe-able' concepts, shortened surveys, and a choice of devices.

This enables respondents to complete surveys on a computer, smartphone, or tablet, while the firm claims that new 'swipe stimulus' technology encourages consumers to spend over 50% more time reading concepts in the new format. In addition, the service delivers 'innovation profiling' with every study, to help clients not only make decisions based on a concept's performance, but also on how it fits with their company's innovation strategy.

Lauren Demar (pictured), Global CEO of Ipsos InnoQuest, comments: 'With our revamped approach to concept testing, we are connecting with consumers on their terms with shorter surveys and more engaging concepts. The end result is a concept test that yields deeper insights than ever before with even faster turnaround - along with the same predictive power our clients have come to expect from Ipsos.'

This new digital concept testing approach is currently available in the US and the UK, with additional countries available in 2015.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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