In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed.
Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash. The acquisition will expand OnePoll's panel across the UK in a number of demographics, as well as its range of rewards.
OnePoll CEO John Sewell (pictured) comments: 'Strengthening our UK-based panel further enhances our capabilities to deliver fast, cost-effective research for agencies and brands across the UK. We have proven time and again how powerful the role of original research is to the PR and research industries and our increasingly large and diverse panel is at the forefront of this.'
Web sites: www.onepoll.com and www.2brewarded.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.