Daily Research News Online

The global MR industry's daily paper since 2000

Millward Brown Launches LinkNow for Digital

March 24 2015

Millward Brown has rolled out a rapid response copy-testing solution for digital advertising requirements, available through MR app store ZappiStore.

Amanda PhillipsLinkNow for Digital, which is based on Millward Brown's Link suite of ad research tools, promises to help marketers determine the performance of their online video, display, Facebook, and mobile creative in less than six hours.

Brands can also use the tool to evaluate the effectiveness of their digital advertising across multiple executions, to establish whether a final ad will perform well in-market, and to gauge whether creative delivers on brand objectives. LinkNow for Digital is available in the US, UK, Brazil, Canada, China, France, Germany and Japan, with additional markets planned.

Head of UK Marketing Amanda Phillips (pictured) comments: 'The rise of technologies such as programmatic and second-screen synching have brought in a new era for creative development, but brands still need to have confidence that digital communications will engage consumers and deliver against objectives before they invest in media. LinkNow for Digital gives marketers a way to assess their creative using a really fast, cost-effective tool that is powered by learnings from more than 2,000 digital ads and more than 10,000 digital campaigns.'

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online