Cint and Lumi Partner for 'Mobile-First' Panel

London-based mobile survey tech firm Lumi has announced a strategic partnership with panel marketplace platform provider Cint, combining technologies to create 'the largest mobile-first panel'.

Cint's panel marketplace gives access to 15 million people, and the partners say their joint product offering will give researchers access to authentic mobile alongside advanced mobile features such as as geo-fencing, off-line completion, in-app notifications and faster insights. The partnership is also expected to create new mobile-only sources of panelists.

Lumi CEO Richard Taylor says the partnership 'can lead to a solution that the market clearly wants but no one is fulfilling', with existing providers often trying without success 'to shoehorn mobile into traditional online, PC-first methodologies'. He comments: 'We are excited to leverage our powerful research platform with Cint's impressive technology and access to its global panel. We look forward to working with those who are seeking a technology platform built for mobile first, but which can also accommodate PC and online. Together, we'll set a new standard for high-quality mobile research data collection.'

Cint CEO Morten Strand (pictured) says of the partnership, 'Mobile is so much more than mobile adapted surveys, and we believe innovative and scalable mobile capabilities will drive opportunities for both panel owners and Market Research Agencies with their end clients.'

Lumi operates from offices in twelve countries, while Stockholm, Sweden-based Cint has offices in major cities across Europe, North America and Asia-Pacific. The partners are online at www.lumiinsight.com and www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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