New President for Video Analytics Firm Innovid

In New York, online video analytics and ad targeting specialist Innovid has appointed Beth-Ann Eason as President, overseeing client services, marketing, publisher relations and sales.

Founded in 2007, Innovid provides marketers with MRC accredited tools to create, deliver and measure video campaigns. These tools capture consumer engagement with proprietary real-time analytics and reporting, proving insight into ad viewability, engagement, awareness and social media sharing. In addition, the company partners with several research firms to provide a full suite of measurement tools.

Eason (pictured) joins after four years at publisher Condé Nast, where she latterly served as SVP, Head of Digital Development involved with creating and executing the firm's corporate investment strategy, including M&A. Earlier, she was General Manager and COO of News Corporation's Beliefnet; SVP Internet at Martha Stewart Living; VP Category Development at Yahoo; and she held leadership roles at Ziff Davis Media, DoubleClick, SRDS, Family Circle Magazine and Adweek.

Zvika Netter, CEO and co-founder of Innovid, comments: 'The convergence of TV and digital is happening now - which means immense opportunity for Innovid's advanced video solutions to further bridge this gap. Beth-Ann has the perfect blend of experience and business-savvy to help us lead this transformation'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.