SSI Completes Antipodean Buy

Research data solutions and technology provider SSI has completed the acquisition of the assets of Australian panel MyOpinions and New Zealand's SmileCity, from their parent company PermissionCorp.

The already substantial panels will be combined with SSI's existing assets to create the largest online panel in each country, available for both consumer and b2b research. The acquisition was announced at the end of May, but terms were not disclosed.

The MyOpinions Panel was established in 2001; NZ-exclusive online rewards program SmileCity came along two years later.

SSI, which is majority owned by Palo Alto, CA-based private equity firm HGGC, says the buy aligns with its overall strategy to invest in the Asia Pacific region. President and CEO Chris Fanning (pictured) comments: 'SSI is pleased to complete this latest acquisition to further strengthen our presence in Asia Pacific and continue our worldwide expansion to offer the best products and services to our customers'.

SSI has around 3,600 employees in 30 offices in 21 countries, and is online at www.surveysampling.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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