Big Investment for Big Data Firm Zeta

Big data firm Zeta Interactive has closed a $125m round of financing, which it will use to expand its platform and its engineering and analytics team; grow its market in the US, UK and elsewhere; and accelerate its acquisition strategy.

Zeta was founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola, and has more than 600 employees worldwide. Headquarters are in New York City, with other US locations in Silicon Valley, Boston, Boulder, Detroit, Scottsdale, Tampa and Washington D.C.; and overseas offices in London, Middlesbrough and Bristol, UK; and Hyderabad, India.

The new funds, a mix of debt and equity, came from three business development companies, FS Investment Corporation, FS Investment Corporation II and FS Investment Corporation III, advised by affiliates of Franklin Square Capital Partners.

Zeta has in the last two years acquired marketing automation platform ClickSquared and the Actions division and machine learning platform of Adchemy Inc.

Chairman and CEO Steinberg comments: 'Data, analytics and technology are transforming the marketing ecosystem. Zeta is uniquely positioned to capitalize on this major shift in how the world's leading marketers acquire new customers and make the ones they already have more valuable'. Sculley adds: 'This investment will help us attract and retain world-class talent, enhance our award-winning technology platform and sharpen our offerings for our Fortune 500 and middle-market clients'.

Web site: www.zetainteractive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.