NUVI Launches Facebook 'Audiences' Product

In the US, social media listening and reporting specialist NUVI has released a product called 'Audiences', tapping and analysing Facebook's complete stream of anonymous and aggregated topic data.

The firm is based in Lindon, Utah and analyses data from sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than three million RSS feeds. The new Audiences tool collects data from 55 countries in 121 languages, and allows users to see a much larger data set that includes anonymized Facebook interactions grouped by topics, demographics and interactions.

CEO Keith Nellesen (pictured) explains: 'Audiences enables NUVI customers to get a first look at the topics their customers are interested in. Some of the world's largest agencies are using the product as a replacement for some of their current surveying and research tools, and customers are especially excited about the demographic insights offered by Audiences'.

Web site: www.nuvi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.