AYTM Hires Former MRIA President Janzen

US-based DIY survey platform Ask Your Target market (AYTM) has appointed former Ipsos VP and MRIA President Sandy Janzen in the newly-created position of Director, Client Engagement.

She arrives hot on the heels of another senior Ipsos exec: Dr. Jonathan (JD) Deitch became AYTM's first Chief Operating Officer three months ago.

AYTM profiles its panel of millions of US consumers by psychographic and demographic characteristics, and allows clients to compile surveys using a variety of question types, images and video; launch it; and view and analyse responses. A team of researchers and project managers is on hand to help compile and interpret if required.

In a long career at Ipsos in Canada, Janzen (pictured) worked with clients across a number of business units, including time as Vice-President in the Custom and Analytical Services Division of Ipsos-Reid. She has also served as Vice President and then President of Canada's professional MR body, the Market Research and Intelligence Association (MRIA).

Janzen will be responsible for developing AYTM's business among traditional insights clients. Deitch says of the appointment: 'AYTM is at a pivotal moment in its evolution. Our clients love our platform, but they also seek expertise - and they want it delivered in the same fast, cost-effective way. Sandy will give them that'.

Web site: www.aytm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.