New Site Links MR Buyers and Suppliers

Former Millward Brown Ireland CEO Richard Waring and marketer Dan McGuiness have launched an online marketplace called the Research Exchange, to connect buyers and suppliers of market research.

Research buyers can use the platform for free to source suppliers, and to build bespoke research briefs using tools provided. Suppliers only pay when they receive an invitation to tender which they wish to accept - they then receive the full details of the brief and the opportunity to pitch. The cost to pitch is determined by the buyer's estimated budget range.

Commenting on the launch, Waring said: 'By launching ResearchExchange.com our aim is to connect the right buyers with the right suppliers at the right time. There are truly fantastic providers of market research out there, with a real breadth of expertise, but they're often unable to access relevant briefs from buyers; similarly, buyers can struggle to source these great suppliers, but that is now set to change'.

Web site: www.researchexchange.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.