Research Now Unveils New Panel Platform and Partners

Digital data collection specialist Research Now has launched a new panel management platform, while expanding its capacity across North America, EMEA and Asia Pacific through the addition of nineteen new panel partners.

The new platform has already been used to launch panels in four new countries, where Research Now claims it has 'substantially' improved member engagement, audience reach, and study feasibility. As all existing panels are migrated to the new platform, the company says it expects to improve member experience and research in all the countries in which it operates.

The new partners join around 60 on Research Now's existing e-Rewards base, and represent industries including automotive, casual dining, entertainment, retail and travel.

Ryan Jantz (pictured), SVP, Panels and Partnerships, comments: 'In addition to the sheer volume of increased recruitment capacity, both domestically and abroad, our new partners represent solid growth in the diversity of industry categories from which we source our panels. This is key in expanding our ability to offer large, balanced segmentation, but also the niche audiences we're uniquely known for'.

Web site: www.researchnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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